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CONCURRENT RESOLUTION
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WHEREAS, Texas Tourism, the state's official tourism |
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marketing entity, is spreading the word about the wonders of the |
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Lone Star State to social media users around the world with its |
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Twitter hashtag, #TexasToDo; and |
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WHEREAS, A program of the Economic Development and Tourism |
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Office of the Governor, Texas Tourism is active on Twitter with the |
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handle @texastourism, where it posts and retweets countless |
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opportunities for recreation across the state, sharing Instagram |
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photos, online articles, and news about upcoming events; and |
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WHEREAS, The Twitter hashtag #TexasToDo enables individuals, |
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organizations, and communities across the state to publicize and |
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celebrate local activities, while also allowing visitors a one-stop |
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location on Twitter to find exciting ideas for vacations or weekend |
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trips and to share their photographs and experiences; and |
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WHEREAS, In addition, #TexasToDoFilms provides links to |
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handsomely produced, high-definition videos on Vimeo and YouTube, |
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showcasing such recreational pursuits as kayaking and offshore |
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fishing, as well as such characteristic facets of Texas culture as |
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swimming holes and custom cowboy boots; and |
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WHEREAS, #TexasToDo is part of a dynamic, cross-platform |
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social media effort that includes the TravelTex website and the |
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Travel Texas app for mobile devices, as well as active Texas Tourism |
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efforts on Facebook, Pinterest, Instagram, and Google Plus; and |
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WHEREAS, This innovative and wide-ranging program brings the |
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marketing of Texas tourism into the 21st century, allowing social |
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media users of all ages, backgrounds, and locations to instantly |
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access information about what to see and do in the Lone Star State; |
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now, therefore, be it |
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RESOLVED, That the 84th Legislature of the State of Texas |
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hereby designate #TexasToDo as the official state hashtag of Texas |
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Tourism. |